What began as a momentary interest in the lingering aura of perfumes, became a vibrant journey into the perfume and agarbatti manufacturing industry.

My Great Grandfather dedicated his youthful years in providing an educating environment around fragrances which began with the venture into the agarbatti trade. It slowly evolved into more than a century worth of fragrant memories and experiences.

Today, I, Ameen Ambreen I., proudly carry forward his passion and heritage, with the support of my parents, husband, children, and the entire family!